Unique Perspective

Our Unique Perspective

Mark Sumpter, our founder & Principal Qualitative Consultant, brings a unique perspective to his consulting by leveraging his experiences as a former R&D chemist, consumer insights manager, and from his day-to-day relationships with marketing and advertising organizations. 

Understanding the unique challenges each team member faces allows him to provide actionable insights that help each person successfully contribute to a project's end goals. As a veteran consultant, Mark knows how to put clients on a path toward success. He provides all the tools, guidance, and support they need to make strategic decisions, giving them a leg up on their competition.  

About Mark

Mark founded Consumer Link in 2006 driven by his passion to help others. He  has provided strategy consulting, research plan development and activation, and qualitative and quantitative research services since that time. Prior to that, Mark gained over 15 years research experience working for leading consumer goods companies such as the Procter & Gamble Company and the Alberto Culver Company. 

Mark has extensive experience: 

  • strategy consulting for corporate, brand, and product positioning (identifying category and competitive white space)
  • innovation/new product development (including ideation sessions, concept writing, and product development)
  • Research consulting/execution  (qualitative and quantitative research)

Mark’s strengths lie in his ability to work with your team as a partner, so he is able to provide insights that represent consumers and recommendations which best reflect your business needs. 

A proud and active member of the Qualitative Research Consultants Association ( QRCA – www.qrca.org ), Mark served as QRCA President in 2015. He currently serves as Finance and Marketing Director for the QRCA Chicago Chapter, and was Co-Chair for the 2018 QRCA Annual Conference.