Qualitative Research

Consumer Link is a full service qualitative research and consulting company dedicated to making marketing research relevant.  We take the responsibility for

  • project design,
  • project set up,
  • screener development,
  • discussion guide development, and
  • facilitating debrief sessions. 


We offer customized end-of-project deliverables that range from a top line reporting of the key findings to an extensive analysis and reporting of the results.  Your business and research needs are diverse – one size doesn’t fit all!  Consumer Link will work with you to design and customize the appropriate research to address your specific needs utilizing one or more of various approaches

  • Traditional Focus Group Interviews
  • Mini-group Interviews
  • In-depth, One-on-one Interviews
  • Ethnographic Interviews (in-home, store, car, etc.)
  • Ideation Session Planning and Facilitation


We also recognize that change occurs and are happy to work with you to address any of your changing or evolving needs. Whether it’s as simple as changing research dates or location, or a more complicated issue of recognizing when the research is not addressing your needs requiring a creative change to the research ‘on-the-fly,’ we are committed to helping you deliver actionable results.

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